PRIVACY POLICY

This Privacy Policy describes how we collect, use, process, store and disclose your information, including Personal Data which includes certain identifiable information about you, like your name, email, address, telephone number, bank account details, payment information, support or contact queries, online community comments and so on (Personal Data). We will not use or share your information with anyone except as described in this Privacy Policy.

Please read this Privacy Policy carefully. This Privacy Policy may be amended from time to time at our sole discretion, with changes, additions and deletions. You should check this page regularly to ensure that you are aware of any changes. Your continued use of the Website and following any amendments indicates that you accept the amendments. In the event of a material change, we will let you know via email and/or a prominent notice on our Website. By using our Website or its content, you consent to this Privacy Policy as at January 2023, whether you have read it or not.

GENERAL

Who We Are

The website at www.swdinteriordesign.co.uk (Website) and the Website’s content, products, materials, and services (Services) are owned by SWD Interior Design Limited CRN 13283855 (we, us, our). The term ‘you’ refers to the user or browser of the Website.

Data Protection Laws (DPL) means European Directives 95/46 and 2002/58/EC and any legislation and/or regulation implementing or made pursuant to them, or which amends, replaces, re-enacts, or consolidates any of them (including the General Data Protection Regulation (EU) 2016/679) and the privacy and data protection laws of the European Economic Area, Switzerland and the United Kingdom, as amended from time to time.

Personal Data has the meaning under the DPL.

Our Principles of Information Protection

Transparency: We are committed to being open, honest and transparent about Personal Data.

Trust: We agree only to use Personal Data for the purposes we say we will and for improving the effectiveness and efficiency of our Services as described or provided in and/or contemplated by this Website.

Safety: We are committed to keeping Personal Data provided to us secure.

Responsibility: We accept the responsibility of handling Personal Data.

What Information Do We Collect?

When you visit our Website or use our Services, we collect Personal Data. The type of Personal Data we collect will depend on the circumstances of its collection and the nature of your dealing with us. This Personal Data may include but is not limited to your name, contact details, date of birth, credit and financial information, bank account details, passport and travel documents and preferences and opinion about our Services.

Sensitive Information

Sensitive information includes information about an individual’s mental health, disability, racial or ethnic origin, criminal convictions, religious affiliation and political affiliation. We will only collect, use or disclose your sensitive information if it is reasonably necessary to carry out our functions or activities, and we have your explicit consent.

The Ways We Collect Your Information

Information you provide to us directly: If you make an enquiry through our Website, subscribe to any current or future newsletter or blog on our Website, respond to an email offer, participate with us on social media forums, purchase a product from our online shop (if any), purchase our services or use any of our other Website Services or Project Services, we might ask you to provide Personal Data to us.  You will be asked to provide your name, email address, mailing address and/or phone number and you may be asked to provide other Personal Data relevant to the circumstances. By doing so, you are giving this information to us voluntarily, and by providing us with this information you are giving us consent to use, collect and process this Personal Data.

Information we collect automatically: We collect some information about you automatically when you visit our Website or use our Services, like your IP address, device ID, computer and connection information, geo-location information and device type. We also collect information when you navigate through our Website and Services, including what pages you looked at and what links you clicked on. This information gives us a better understanding of how you are using our Website and Services so that we can continue to provide the best experience possible, for example, by personalising the content you see.

Cookies: Some of this information is collected using standard cookies and similar tracking technologies. Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enable the website or service provider’s systems to recognise your browser and capture and remember certain information. We use cookies to keep track of advertisements and compile aggregate data about website traffic and website interaction so that we can offer better website experiences and tools in the future.

We do not set any personally identifiable information in cookies, nor do we employ any data-capture mechanisms on our Website other than cookies. If you prefer, you can choose to disable cookies through your own web browser’s settings or have your computer warn you each time a cookie is being sent. Please note disabling this function may cause some of the features on this Website not to work as well as intended; however, you can still contact us via telephone to obtain our Services.

Information we get from third parties: At times we might collect Personal Data about you from other sources, such as publicly available materials or trusted third parties like our marketing and research partners. If so, we use this information to supplement the Personal Data we already hold about you, to better inform, personalise and improve our Services and to validate the Personal Data you provide.

Where we collect Personal Data, we will only process it to perform a contract with you, to make a booking with you, where we have legitimate interests to process the Personal Data and those interests are not overridden by your rights, in accordance with a legal obligation or where you have provided your consent. If we do not collect your Personal Data, we may be unable to provide you with all our Services, and some functions and features on our Website may not be available to you.

How We Store Your Personal Data

We store your Personal Data in encrypted electronic forms, in secure databases or cloud-based platforms that we own and operate or that are owned and operated by our service providers. While we take reasonable steps to protect the security of your Personal Data, data protection and security measures can never be guaranteed. We therefore cannot guarantee the security of your Personal Data.

What Do We Use Your Personal Data For?

We mostly use your Personal Data to operate our Website, provide you with any Services you have requested and to manage our relationship with you. We also use your Personal Data in the following ways:

To communicate with you: We may provide you with information you have requested from us or information we are required to send to you and to respond to your enquiries, comments and applications.

We may communicate with you about changes to our Website and Services, security updates or for assistance with using our Website and Services. We may communicate about and administer our products, Services, events, online webinars, podcasts, programs and promotions (such as by sending transactional emails if you have made purchases).

We may send you marketing materials we think you may be legitimately interested in, to ask you for feedback or to take part in any research we are conducting (which we may engage a third party to assist with).

To personalise your experience: Your Personal Data helps us to better respond to your individual needs.

To enhance our Website and Services and develop new ones:  By carrying out technical analysis or the tracking and monitoring of the use of our Website and Services, we can improve and optimise your user experience.

To support you and improve customer service: Your Personal Data may help us to effectively respond to your customer service requests and support your needs.

To administer a contest, promotion, survey or other site feature.

To protect you: So that we can make sure everyone is using our Website in accordance with our permitted uses, and so we can detect and prevent any fraudulent or malicious activity.

To market to you: In addition to marketing communications, we may also use your Personal Data to display targeted advertising to you online. Through our own Website, through third-party websites or through social media platforms, we carry out profiling activities to learn more about you and offer you tailored advertising based on your behaviour on our platforms. You can opt-out of Google Analytics® at any time. For more information on opting out of being tracked by Google Analytics® across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.

To analyse, aggregate and report: We may use the Personal Data we collect about you and other users of our Website and Services (whether obtained directly or from third parties) to produce aggregated and anonymised analytics and reports, which we may share publicly or with third parties.

To send periodic emails: The email address you provide may be used to send you information and updates pertaining to any order you may have made or Service you may have used or related Services, in addition to sending you occasional SWD Interior Design news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

The legal basis for processing your Personal Data as described above will typically be one of the following:

(a)         your consent;

(b)         performance of a contract with you or a relevant party; or

(c)         our legitimate business interests or compliance with our legal obligations.

Security: How Do We Protect Your Personal Data?

Security is a priority when it comes to your Personal Data. We are committed to protecting the information you provide us. To prevent unauthorised access or disclosure, to maintain data accuracy and to ensure the appropriate use of Personal Data, we have put in place appropriate physical and managerial procedures to safeguard the information we collect.

We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window. However, we cannot guarantee that your Personal Data will always be secure due to technology or security breaches. If we become aware of a high-risk data breach, we will notify you (and the appropriate authority) within seventy-two (72) hours.

How We Can Share Your Personal Data

We may share your Personal Data with third parties whom we trust, whom we are affiliated with and whom we are required to provide it to for the purpose of fulfilling the Services. We do not sell, trade or otherwise transfer your Personal Data to outside parties. However, we may sell, trade or otherwise transfer your Personal Data to third parties who assist us in operating our Website, conducting our business or servicing you, so long as those parties agree to keep such Personal Data confidential. For example, third-party service providers and partners who assist us with the functionality of the Website or Services or to deliver, market or promote our goods and Services to you.

We may use third-party browser and mobile analytics services like Google Analytics® on the Website. These services use tools to help us analyse your use of our Website including information like the third-party website you arrive from, how often you visit, events within the Platforms, usage and performance data and purchasing behaviour. We use this data to improve the Website and provide information, products and Services that may be of interest to you.

We may also release your Personal Data when we believe release is appropriate to comply with the law, enforce our site policies or protect our or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.

We may be required to provide your Personal Data to regulators, law enforcement bodies, government agencies, courts or other third parties where it is necessary to comply with applicable laws or regulations or to exercise, establish or defend our legal rights. Where possible and appropriate, we will notify you of this type of disclosure.

Your Personal Data may be shared with an actual or potential buyer (and its agents and advisers) in connection with an actual or proposed purchase, merger or acquisition of any part of our business. We will only disclose your Personal Data to other third parties where we have obtained your consent.

We only use trusted third parties as our data processors for technical and organisational purposes, including for payments.

Direct marketing

Direct marketing means using your Personal Data to contact you via the phone, SMS or email to promote our Services. You acknowledge that by providing us with your Personal Data, we, our related entities and/or business partners may contact you to promote and market our respective products and Services. You can opt-out from being contacted by us, our related entities or business partners for direct marketing by emailing us at sarah@swdinteriordesign.co.uk at any time to receive a Personal Data Request or Preference Update Form, or you can follow the unsubscribe instructions contained in the email communication.

Data Protection and Data Processing

This policy and all our agreements with you are subject to all the applicable requirements of the DPL. For the purposes of the DPL, you the client is the data controller, and we are the data processor (where Data Controller and Data Processor have the meanings as defined in the DPL).

You agree to ensure they have the necessary and appropriate consents and notices in place to enable the lawful transfer of Personal Data to us for the purpose of, and duration of our agreement.

SWD Interior Design shall, in relation to any Personal Data processed in connection with the performance by SWD Interior Design of its obligations under our agreement:

(a)   Process the Personal Data only on the written instructions of the Client unless we are required by the DPL to otherwise process that Personal Data. Where SWD Interior Design is relying on laws of a member of the European Union or European Union law as the basis for processing Personal Data, we shall promptly notify you of this before performing the processing required by the DPL, unless the DPL prevent us from so notifying you;

(b)   Ensure that we have in place appropriate technical and organisational measures, reviewed and approved by you, to protect against unauthorised or unlawful processing of Personal Data and against accidental loss or destruction of, or damage to, Personal Data, appropriate to the harm that might result from the unauthorised or unlawful processing or accidental loss, destruction or damage and the nature of the data to be protected, having regard to the state of technological development and the cost of implementing any measures (those measures may include, where appropriate, pseudonymising and encrypting Personal Data, ensuring confidentiality, integrity, availability and resilience of its systems and services, ensuring that availability of and access to Personal Data can be restored in a timely manner after an incident, and regularly assessing and evaluating the effectiveness of the technical and organisational measures adopted by us);

(c)   Ensure that all personnel who have access to and/or process Personal Data are obliged to keep the Personal Data confidential; and

(d)   Not transfer any Personal Data outside of the United Kingdom without your prior written consent, and the following conditions are fulfilled:

(i)              The appropriate safeguards in relation to the transfer have been provided;

(ii)            The Data Subject (as defined in the DPL) has enforceable rights and effective legal remedies;

(iii)           SWD Interior Design complies with its obligations under the DPL by providing an adequate level of protection to any Personal Data that is transferred; and

(iv)           SWD Interior Design complies with your reasonable instructions notified to it in advance, with respect to the processing of the Personal Data;

(e)   Assist you, (with cost) in responding to any request from a Data Subject and in ensuring compliance with its obligations under the DPL with respect to security, breach notifications, impact assessments and consultations with supervisory authorities or regulators;

(f)    Notify you without undue delay on becoming aware of a Personal Data breach;

(g)   delete or return Personal Data and copies thereof to you, upon written request and the termination of our agreement, unless required by the DPL to store the Personal Data.

(h)    

International Data Transfers

In order for us to provide products and our Services to you, your Personal Data will be collected and processed in the United Kingdom (UK). By providing us with your Personal Data, you consent to us using third parties located overseas to store your Personal Data subject to the Data Protection Act 2018 and the UK GDPR. When we share data (to the extent that we do from time to time), it may be transferred to, and processed, in countries other than the country you live in.

Where data is shared with third-party data processors in other countries, we put reasonable safeguards in place to ensure your Personal Data remains protected in accordance with our obligations. However, we note that your Personal Data will be captured, transferred, stored and processed in accordance with their policies, practices and in compliance with their local regulatory laws.

Where your Personal Data is transferred outside of your jurisdiction to the UK, you should ensure you have the necessary above safeguards is available, and if we have to transfer and Personal Data to you,  we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Anti-Spam Policy

We will always provide you with the ability to opt-out of our communications by selecting the unsubscribe link at the bottom of all emails. We will not share your email address without your consent.

Third-Party Websites

We may provide links to other websites on our Website. We have no responsibility or liability for the content and activities of any other individual, company or entity whose website or materials may be linked to our Website or its content, and thus we cannot be held liable for the privacy of the information on their website or that you voluntarily share with their website. Please review their privacy policies for guidelines as to how they respectively store, use and protect the privacy of your Personal Data.

Children’s Online Privacy Protection Act Compliance and Minors

We do not knowingly collect any personally identifiable information from anyone under sixteen (16) years of age in compliance with Children’s Online Privacy Protection Act, 15 U.S.C. §§ 6501-6506  (1998) and Council Regulation 679/EC General Data Protection Regulation of the European Union (GDPR) [2016] OJ L119/1. Under our Website Terms and Conditions, if you are under the age of eighteen (18), you must ask your parent or guardian for permission to use the Website.

Online Privacy Policy Only

This online Privacy Policy applies only to information collected through our Website and not to information collected offline.

Retention

We will retain your Personal Data for as long as we have a relationship with you and for a period of time afterwards where we have an ongoing business need to retain it, in accordance with our data retention policies and practices. Following that period, we will make sure it is deleted or is converted to aggregate data.

Your Consent

By using our Website, you consent to our online Privacy Policy.

Your Rights

You have the right to ask us not to send you marketing emails at any time by emailing us at sarah@swdinteriordesign.co.uk to receive a Personal Data Request or Preference Update form, or you can simply follow the unsubscribe instructions contained in the email communication.

You have the right to know what Personal Data we hold about you, and to make sure it is correct and up to date.

You have the right to request a copy of your Personal Data or ask us to restrict processing your Personal Data or delete it.

You have the right to object to our processing of your Personal Data.

You have the right to ‘be forgotten’ and request we erase your Personal Data.

You can exercise these rights at any time by sending an email to sarah@swdinteriordesign.co.uk and we will respond to you within thirty (30) days.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one (1) month. Occasionally it may take us longer than one (1) month if your request is particularly complex or you have made several requests. In this case, we will notify you.

Changes to our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page.

Contacting Us

If you have any questions regarding this Privacy Policy or wish to contact us about what Personal Data, we hold about you or you have feedback for us on our Privacy Policy, our Website or Services, you can contact us at any time sarah@swdinteriordesign.co.uk.

If you wish to make a complaint you can email us at sarah@swdinteriordesign.co.uk. We will review and investigate your complaint and get back to you.

You can also submit a complaint to the Privacy Commissioner or local authorities, which will advise you how to submit a formal complaint.

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